This resource page is a supplement to the September 15, 2000 issue of the Ask Vicki ezine. If you stumbled on this page and you're not yet a subscriber, you can subscribe FREE from here: www.eHits.com/AskVicki

"Campaign marketing" is key to the success of any online business. Any small business can put together a marketing campaign identical to the campaigns used by the big-time marketing firms, and can get similar big-time results!

Before we dive in, I'd like to offer you an evaluation copy of Traffic 2000, which you can download while you are reading this. Just click to www.Traffic2000.com/download (this page will open in a new window) This is the best marketing course you'll find anywhere, it's won awards and is recommended by 33 (yes 33!) top ezine publishers. The download takes about 5 minutes, so start it now and by the time you get to the bottom of this webpage it will be downloaded.

Now back to our discussion on Campaign Marketing.

Without an organized, campaign approach to your marketing, you'll find yourself doing what is known as "spot" marketing. That is, trying something here, something there. And whenever you hear about a new marketing technique or "magic" solution, you try it. Bottom line: Spot marketing simply does not work. That's why 99.99% of webmasters are desperate for visitor traffic.

And while everyone is struggling for visitor hits, the professional marketing firms are busy launching marketing campaigns that pull in 10,000 visitors/day, 100,000 visitors/day, and in some cases over 1 million visitors/day. The cost for a professional firm to develop and launch a campaign is roughly $20K plus $12K/month ongoing.

Here's some good news. You don't need to hire an outside firm to launch a marketing campaign for your online business. You can develop and launch your own marketing campaign. Creating your own campaign requires time and patience, but the payoff is big.

Your "Master Campaign" will consist 6 several self-contained individual mini-campaigns.

       Anatomy of a Master Campaign

Mini-Campaign 1: Media Publicity Campaign
Mini-Campaign 2: Core Traffic Campaign
Mini-Campaign 3: Advertising Campaign
Mini-Campaign 4: Announcement Campaign
Mini-Campaign 5: Affiliate Campaign
Mini-Campaign 6: Offline Marketing Campaign

Each of these mini-campaigns is made up of a set of marketing techniques (also called "tactics").

In building your campaign, you pool from over 100 different techniques/tactics. It is important to only choose techniques which you feel comfortable with, so you can put together an overall Master Campaign that works for you.

The size of your campaign is up to you. If you're working solo, your campaign might consist of 15 or 20 techniques. If you have the help of a spouse, a business partner, or a part-time worker, you can build a slightly larger campaign. Of course, the larger your campaign, the greater your chances for cyber success.

It is important to discipline yourself, and setup and launch your campaign **exactly** like the professional firms do it. You'll need to create a campaign binder, build your campaign, set a "launch date" and so on.

The evaluation version of the Traffic 2000 web marketing course contains an intro to Campaign Marketing plus two full chapters on the subject. You can download this free from http://www.Traffic2000.com/download

See you next week!

Victoria Steele